Your efforts to read this article have already depicted your interest in SEO (Search Engine Optimization). Like many others, if you are anxious to get knowledge about SEO and have following questions, such as:
• What is SEO?
• How does it work?
• Why it has so much eminent in an online world?
I can assure you that you are investing your precious time quite intelligently by reading this piece of text.
Modern marketing has shifted its focus from business orientation to buyer’s orientation. Successful companies know that buyers buy emotions rather features. Evolution in internet technology has made a buyer more intelligent. Therefore, companies have decided to educate a buyer more by addressing the pressing needs and challenges of the buyer.
SEO Life Cycle
In these days, a buyer goes online and pulls information by entering a query into a search engine. In return, search engine produces millions of results. Interestingly, after that more than 60% web traffic goes to the websites that are produced by the search engine on 1st SERP (Search Engine Result Pages). This whole science of ranking any website on top SERPs is actually SEO. Hundreds of books are available on SEO, so to cover this evolving topic in this short article will be an injustice. But, I can introduce you here with the “SEO Life Cycle” that will help you a lot with many queries of yours.
As promised I’ll try my best to introduce you to each stage of this cycle briefly. Let’s
start this journey.
If ranking on the top of a search engine is like a ripe fruit then the keyword is
the seed of that fruit. Every visitor enters a query in the search tab of a search engine and to find that query is your keyword analysis. Don’t worry several tools are available to run that analysis for you and the most famous one is “Google Keyword Planner”.
Content is the king and it has its importance in all the stages of a buyer’s journey from a visitor to its conversion as a customer. One of the main functions of any search engine is crawling. In case of Google, it is known as the crawler. That crawler actually scans each and every bit of the content
available on all the web pages of any website and gives its ranking to any content on the basis of relevancy and quality. Remember, content is not just the text, it can also be a video, image, info-graphics, and audio.
On Page SEO
This stage of a life cycle has many factors, most important of them are mentioned here. You have to just read it and at this level don’t try to dig deep. Meta Title, Meta Description, Meta Key Words, Headings, Content of Page, Internal Linking, Content Formatting, Image Size, Image Naming
Convention, Image Alt-Tag, Videos, naming, Text to Code Ratio, Pop-Ups, Ads Management, Bounce Rate, Page Load Speed, CTR.
The crawler of Google also known as “bot”, derived from a robot. At this stage, you as an owner of your website will stop the search engine to crawl your page. The reason is simple as it is an early stage to expose your website to the competitive world.
Create Site Map:
At this stage, you have to create a whole sitemap of your website. It includes all the pages from “About Us” to your “Services”, “Resources”, “Blog”, “Contact Us” or any other.
Submit to web
Master (say Google):
This is the online master or regulator of your website, say Google webmaster. In simple word register your website with Google and let the “bot” now crawl your website.
I am writing Google again and again for ease of understanding and also due to the fact that it has more than 80% search share worldwide. Now, you start to analyze the performance of your efforts by many tools available at Google analytics platform. For example, the most important
factors can be traffic coming to your website, how many of them are actually engaged with the content of your website, how many of them submit their information, and much interesting information like these.
Off Page SEO:
It is also known as backlinking, means how many other authoritative websites are endorsing your web link. It tells the search engines about your page authority and domain authority, and higher is better.
Finally, it’s time to check whether the fruit that your seed produced has riped or not. Simply, you will check here the ranking of your site on the SERP. If you are ranking on the 1st SERP then you will mainly focus on your off-page SEO efforts and ranking, periodically. But, if you are not ranking among topper then revert back to your keyword analysis and content stages.
Hopefully, this piece of text on “SEO Life Cycle” would have helped you a lot. Now you can prepare yourself to dive into the sea of SEO with less fear. Best of Luck.