Sometime in 2014, the number of mobile internet users exceeded the number of desktop internet users. This was an important milestone, setting the tone of increasing mobile usage in search and casual surfing. New data shows that mobile now represents 65 percent of digital media time.
Even if you are not the data crunching type, you can still look around you, and come to the same conclusion: mobile is the future. This is especially true if you are in digital marketing. If you want to reach your customers, you have to get your website ready for mobile search.
In other words, time to adapt and learn the mobile SEO ropes. The time to prep up your digital presence for mobile users is now. Look at these three trends that will speed up the process:
Google Says “Mobile First”
Google is still the king of search, and it’s laser-focused on mobile. It has rapidly optimized its own user experience based on mobile devices.
Most importantly, Google has implemented a mobile search index – where it crawls the mobile version of your website first. The content that features on the mobile version gets the first dibs on the SERPs.
The message is clear – if you want content to appear prominently in search results, you have to create a mobile friendly website.
Voice Search is Growing
Siri is not the only game in town anymore, there is Google Home, Cortana, and Alexa. Mobile search has really evolved from a novelty feature to a really useful one – everyone is using it. For those love numbers, here is another one: Google CEO Sundar Pichai estimates that almost 20 percent of search queries on mobile are voice queries. This is a significant number.
Optimizing for voice searches would involve focusing on long-tail keywords, anticipating question-like searches, understanding natural language queries, and improving website speed.
Content Still Rules, also with Mobile SEO
Good, useful and user-friendly content at the end of a search query is what users still want. With mobile first, a few extra elements are added to the mix of what makes ‘good’ content. For example, adding Q&A type content to capitalize on the question-like searches, or using conversational phrases that mimic natural speech patterns.
Accelerated Mobile Pages (AMP) is now the de-facto gold standard of serving the mobile optimized web content, and can really improve website traffic from mobile. Expect more and more long-form content to move to the AMP system.
With the mobile search growing at a quick pace, mobile SEO is really going to be an important SEO factor in the coming days. It is early days yet, but smart marketers will get in right now to reap the benefits of improved search rankings.