How to Grow Your Business through YouTube

By April 6, 2017Blog Post

Why Youtube can make your business booming

YouTube is one of the most popular social media sites. Alexa Internet, a web traffic analysis company, considered YouTube as the second most popular site. With this, growing your business through the site can be done with the use of appropriate skills to increase brand awareness, drive more traffic to your website and increase ROI on your business. This can be done with combination skills of social media marketing (SMM), search engine optimization (SEO), marketing and advertising.

YouTube can be the place to showcase your skills, products or service and form an amazing client base for your business. YouTube is not just a place to enjoy watching videos and music or upload original content and share it to the world, but also the best place to reach out to your potential customers. The following points can improve your business through YouTube SEO and online marketing plan.

Showcase Your Creativity

Plan your YouTube Channel and use your creativity in making it. Most businesses fail to notice the little details that can mean a lot. Profile picture, Channel Art image and Channel Descriptions should not be left blank. Do not forget to place your company logo either on your Profile Picture or Channel Art image. Company logos are best laid out for branding.

After you have done the little details, you should now create and upload YouTube videos. In creating these videos, you need the help of marketing and advertising experts. If you want to spend less with video creation, you may start small by simple company introduction. To get your videos to the heart of the masses, it must be entertaining, engrossing, engaging and valuable.

Your video contents must also answer your customers questions such as “Why do I need this product?” and “How can it help my problem?” Keep your business client-centered by producing videos that makes the customers the “hero” or “heroine”. By purchasing your product or trying out your service, you empower them and lift their troubles.

Post YouTube Videos on Social Networking Sites

Facebook, Twitter, Instagram, and other social networking sites should not be forgotten as well. If you want to reach out to more potential customers, you need to post them into these sites. The greatesthing about placing your videos on Facebook and other social media networking sites is that it can be a way for a lot of people to see you. Friends can immediately see what their friends “like” in their newsfeed. If they see that it is worth liking or sharing, like if it is very entertaining or emotional, it can spread like virus.

Embed YouTube Videos on Your Blog

Your blog as well as your website contents should have your original YouTube videos. These videos should be embedded in the content to put some life into your customers’ reading. Pure writing can be boring, that’s why alternative online mediums such as placing images or images with text, video creation, infographics, Power Point presentations, among others help to keep your visitors focused on your product or service.

Use High Density Keywords and Place Them on Tags

There are a lot of keyword search tools that can be found online. However, Google Adwords is the most reliable because most people use Google search engine. Google analyze what keywords are ranking and what can drive your search at the bottom of the search engine.

Placing tags on YouTube videos is very essential. It is even more important to place the right and high ranking keywords on the tags. It will be easier for your customers to find you using high density keywords.

Place YouTube Videos on Emails

Emails are important part of any business. So, online marketing best practice includes email marketing as part of the lost list of marketing strategies on your business. Answering emails, sending notifications to clients, updating customers for new products, or inviting potential customers to try out your product or service must be planned and implemented well. To help you augment your email content, you can place your YouTube videos in it. You can place a video introducing your business, a video advertising your new product or service or video testimonials of your patron clients using your product or service. Surely, these videos will have huge impact in your business’ growth.

Since YouTube visitors, subscribers and partners keep growing each time, you do not want to forget to include this social media platform as part of your online marketing strategy. Get your business marketed through YouTube with SEO-SMM tricks and strategies. Surely, you will be amazed to see positive results once you do web traffic analysis and accounting reviews on your business.

About Marco de Groen

A flying Dutchman who is Graphic Designer  Multimedia Designer | Webdesigner | Blogger | Illustrator | Infographics | Social Media | Brand Manager | Branding | Owner/Founder Asian Customs and The Daily Roar and Blackstone Design

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