What are backlinks?
In the world of SEO where ranking factors change more often than not, one thing that has remained constant are backlinks. The ever-secretive Google had disclosed ages back that backlinks are one of the most important factors in the ranking of a website.
Well, this news will not be of much importance to you if you want ZERO visitors to your site and want to rank your website on the bajillionth page of Google.
Well, all this being said, now the question that arises is how do you find authoritative sites that might want to link to you?
Here are some easy ways to get backlinks:
Guest Postings or Guest Blogging
Guest posting or guest blogging “means writing and publishing an article on someone else’s website or blog. Many bloggers are a big fan of this method as it helps to reach new audiences. All you have to do is find guest blogging opportunities for your particular niche on websites that are ranked higher than you. This can be done by doing a simple google search.
Link roundups or blog roundups are another easy way to get backlinks from websites without trying hard. They are simply the weekly or monthly curations of your industry’s best content.
A simple search for “link roundup + niche” will yield thousands of results in a few seconds.
Testimonials. Who doesn’t love them? This is another creative way to get backlinks. All companies love to flaunt their customer testimonials. Tell people your experience with a particular product and service. In order to show that you are a real person, the company will often include your profile link in ythe bio.
Help A Reporter Out OR HARO
“HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority news sites” says Brian Dean from Backlinko.
There are a number of reporters out there seeking content on a large number of topics. HARO is a free service that provides journalists an access to experts like you and me. You can provide them the content and earn a backlink to your site in the process of doing so.
Broken Link Building
This is one of the easiest and effective ways for link building. It basically means finding broken links present on a website in your niche and getting them replaced with your links. This could be done by some free tools available online like ‘brokenlinkchecker.com’ to find the broken links on a website and then notify the webmaster to replace them with your links.
These are only a small number of ways for building links. Since SEO has gotten harder, people are getting smarter. In times to come, these methods will be replaced by more smarter ones.
Doing SEO is a challenging and an exciting task. Nevertheless, the benefits of good SEO can prove fruitful in the long run.