Why do all Digital Consumers Follow Brands on Social Media?

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Social media has a massive impact on the branding of organizations in aspects such as Corporate Social Responsibility, marketing of products and organizational culture amongst others. With a large workforce of 9000 employees in South Africa, the organisational culture at Coca-Cola can be argued to be important due to the prominent market position the organization holds. Defined as a system of shared assumptions, values and beliefs, which govern the behaviors of people in organizations, organizational culture plays a significant role in the way in which the organization functions. In their article, Organisational Culture-Why Does It Matter?, Kenneth Desson and Joseph…

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Why Social Media Marketing Is A Boon For Your Business?

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Now a day’s marketing is not only about what brands you sell, it is about what stories you write up. And if we focus on this it actually stands true and correct for the reason that in today’s time people get tempted towards the products or brands which have a snappy punch line or includes their favourite star, this tends to make marketing more difficult and interesting. With the market been so wide, it is impossible to visit every one and promote your brand or product. SMM service is the bolder factor that empowers you to make your work effortless…

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5 Hidden dangers on Facebook you must know

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The awareness of danger on Facebook is necessary for those who use social media in their daily routine. The claim right now is that there are millions of users who use Facebook but none of theme have protected their privacy well enough. Millions of users are using the social media platform for personal and professional life. The main question is, are those million of users well protected by the hidden dangers? Are their protected when they are being hacked? There are five hidden dangers on Facebook which everyone should be aware of. These dangers are: 1. Fake profiles can be…

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Why social media marketing?

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It’s no secret that nowadays social media plays a significant role in our lives. And we can see why. It facilitates all the means of communication, it brings us closer to our interests and it’s easier to send and receive all the information we need. As the media have grown in the last decade it became not only an easy method to stay in contact with our friends and relatives, to share important moments and events of our lives, to be up to date with the latest news but it also revolutionized businesses and along with it marketing. The benefits…

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