Getting better sales through your UI Design
What’s the one thing that can keep a user interested in a website? What’s the one thing that can make your customers say, ‘wow’? What’s the one thing actually affects your online sales? If you haven’t guessed it already, we’ll break it to you – the UI design.
Imagine this – a user lands on your website with the intention to purchase but before he can get to the product, he needs to find for information and is completely lost. Not to mention the overall website aesthetic just leaves a bad taste. He ends up leaving your website within a matter of seconds. And here you are investing all your energies in SEO and marketing efforts without first working on the look of your website. So if you don’t want potential customers to leave your website, focus on creating a friendly UI design.
There are three ways a well-planned, well-designed website can help build your online business.
UI Design Increases Conversion Rates
The primary purpose of any online website is to convert traffic to leads and leads to clients. The first step of conversion is possible only if the website is able to guide visitors to the right destination. A friendly UI design will enable people to sign up, to complete a purchase, or to drop an email address for future subscriptions.
It Helps Your Marketing Efforts
No SEO or marketing efforts can come to fruition if people have to fumble around the website to get information. A friendly UI understands the marketing purpose and ensures the purpose is served. Be it a product landing page or a simple sign-up form, understanding the visitor’s behavior and their expectations is an important part of UI design.
It Empowers Your Content
Even the greatest copywrite lines in the world cannot motivate visitors to purchase if it is accompanied by poor design. Aesthetics and poetry go hand in hand. Similarly design and copywriting go together. Want your content to stand out? Make sure a great UI Design backs it!