10 Uprising web design & UX trends, to boost conversions

By January 6, 2017Blog Post

Web design tips to get more conversions instantly!

In this new year there are once again upcoming trends that can help your website in getting more conversions. I would like to highlight some trends related to web design and UX that will push your website to the next level. From age responsive design to engagement bots and animated call-to-action buttons, I will mention them all.

1.Age-responsive web design

People of different ages will each react differently to the content they see, layout and aesthetic choices. With new metadata becoming more available for users you can now vary the experience based on your audience perceived age. In this way you can increase your chances of connecting with your audience no matter what age they are.

Age-responsive design

Age-responsive design

2.Skeleton screens

A crucial part of a good user experience depends on how quickly a page loads. This is even more important then how fast a page “feels”to your audience.

By loading pages in stages from simple to complex, customers van visually anticipate on which web design content is coming during their short wait. In this way you will prevent high bounce rates.

Skeleton screens

Skeleton screens

3.Engagement bots

We all know chatboxes are nothing new, businesses these days are very clever on using them to engage with audience who visit their websites.

Bots can be used to provide better customer service, generate sales leads and help in creating a more organized sales process. This will help to seal more deals online and generate more leads 24/7 with minimal efforts.

Engagement bots

Engagement bots

4.Shopping cart marketing

These days it much harder to sell products to a new customer then to upsell to a current one. In this way many online businesses are leaving money on the table.

By offering upsells, bundles offers and cross-sales during a checkout you can generate more revenu while a customer is in his shopping cart.

5.Animated call-to-action buttons

The CTA (call-to-action) button is the biggest eye catcher on each page (or at least it should be). By using simple and subtile animations in your web design you can attract attention which could prove to be highly effective.

Just make sure you are not taking things too far. A subtile movement once a few seconds is proven to get attention without being experienced as annoying.

Animated call-to-action buttons

Animated call-to-action buttons

6.Cinemagraph hero images

It is long time known that big images and video’s will impress your visitors, but these things are getting a bit too “common”. The awnser to being different is cinemagraphs that can trick the eye of your users and get their full attention.

A combination of part photo, part video, cinemagraphs have still failed to spark enough instant interest from users.

Cinemagraph hero images

Cinemagraph hero images

7.Persuading videos

While illustrations and animation are still hot in design, animated explainer video’s days are long over. If you want tob e authentic and create trust you need real people these days. People put high values in customer testimonials and product demos.

8.Value based exit overlays

Many might feel their are annoying but still they seem to work quite well – exit intent overlays increase conversions.

Since the hate for them have grown over the past period of time there is a tonal shift on how they are being used. People use more emphasis on overlays which give them actual added value to customers. Also they dont ask anything in return anymore (such as your email address) instead they offer free shipping, free trials or a coupon code to get more discount.

9.Death of the homepage

Homepages are getting less important and popular. By this year it is expected that there will be a devaluation of homepages in the favour of landing pages. This will means many changes to come in the demographics and what is important to display. Make sure to deliver specifically crafted messages to an audience on different segments.

10.Scrolling navigation

By this year it is needless to say that scrolling has become completely accepted. Of course it is still highly important to keep your most important information on top of each page and telling a compelling story, overcoming objections, and enticing a conversation in a single page.

Keep in mind that you want your audience to experience a well-planned journey rather then leaving them wandering around on their own.

Save

Save

Save

About Marco de Groen

A flying Dutchman who is Graphic Designer  Multimedia Designer | Webdesigner | Blogger | Illustrator | Infographics | Social Media | Brand Manager | Branding | Owner/Founder Asian Customs and The Daily Roar and Blackstone Design

Leave a Reply